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Monday, May 2, 2011
Faithful to the original, except for surpassing it in every way.
Jim Farley, Ford’s group VP of global marketing, didn’t have to fly to California for the debut of the Mustang Boss 302. No one told him to. He came anyway. “I’ve been driving my own Mustang right through the past two Michigan winters thinking about this project,” he says. “From a business standpoint, the Boss 302 shouldn’t have happened. But it happened. My dream for the car was that it would make a lot of money for a guy street racing. It should be a car that winds up on YouTube doing something illegal. I’ve been waiting 20-plus years to launch a car like this.”
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