Part of what made the first-gen Chrysler 300 such an irrefutable hit was its popularity with aftermarket parts suppliers and tuners; the car was a virtual blank canvas for customizers. Chrysler is courting those same people with its new 300—though this time, it won’t send them to the aftermarket without showing them the Mopar catalog first, wherein they will see no fewer than eight unique grille designs and six designs of custom wheels. The grilles include the standard seven-bar design with either bright or satin-finished chrome; another is a fine wire mesh insert in black or bright chrome; there’s a glitzy diamond-pattern lace insert in bright chrome; a ribbed, perforated black chrome grille รก la the 2012 300C SRT-8; and our favorite, a 13-bar billet grille patterned after the grille of the original Chrysler 300. Prices are surprisingly reasonable, too, ranging from $310 to $750.
Wheel designs include three 20-inchers—a 10-spoke design in two finishes and one five-spoker in black chrome—a 19-inch “satin carbon” eight-spoke wheel intended for all-wheel-drive models, and two 18-inch five-spoke designs in two finishes. Prices for these start at $265 per rim and run up to $610 each.
Naturally, the tuning community will take the new 300 to the extreme, and will offer everything from grilles emblazoned with the Superman logo to scissor doors. But Mopar’s offerings are available right away, and bring that special manufacturer’s touch. With reasonable pricing, too, they should have no trouble finding buyers.
by blog.caranddriver.com
